Corporate Social Responsibility – Why it Matters

amy-bosworthby Amy Bosworth
Corporate Relations Director

Recently, I met with an executive of a company to discuss ways to engage its employees in the work of United Way of Salt Lake. After explaining our Collective Impact model and some of the impressive accomplishments that have occurred because of working this way, the executive turned to me and asked, “Why should I care and what do you REALLY want from us?” It was an interesting question, and one that gave me pause.

There are many responses to that question that immediately came to mind; ‘because system-wide change doesn’t happen alone; because a vibrant education experience for children leads to a vibrant, qualified workforce later; because we can address the root of issues now or work through corrections later;’ and the list goes on.

Why business leaders should care:

With all of the very strong and worthy reasons detailed above aside, what this executive needed to hear was that his company would be changed for the better by aligning with United Way of Salt Lake and by utilizing our services to create a Corporate Social Responsibility Program (CSR program). There are certain truths around CSR programs that business leaders should consider as an incentive to positively enhancing a company or corporation. These truths include:

  • Attracting the right people to work for you: Recruiting top-performing employees and keeping them happy is a priority of all thriving corporations.  Charitable giving improves employee engagement by boosting productivity, ethical behavior, gratitude to the organization, and pride in their work.
  • Helping people feel good while working at the same time: With employees more engaged in their work and more pleased with the corporate culture, their morale will naturally be higher.  This leads to less time and productivity lost to “illness”, tardiness, or extended breaks and lunches, as well as lower turnover rates.
  • Meaning it when you use the word “team”: This generally positive attitude in the workplace extends beyond just the rank-and-file employees. When a corporate giving program brings together people from all levels of the organization – from the C-level to the mail room – everyone feels like they are working together toward a common goal. This feeling of effective teamwork will extend beyond the CSR program to positively influence other aspects of their work.

*Reference: Frontstream Blog: http://www.frontstream.com/why-charitable-giving-is-important-to-businesses/

As for what we, United Way of Salt Lake, REALLY want?

Well, the answer to that question is complex and requires businesses, nonprofits, government organizations, school districts, religious affiliations, community stakeholders and caring individuals to join us!

We want to fulfill our promise, that every child and family, regardless of their circumstances, has the same opportunity to succeed in school and in life. We invite companies and corporations to join us as we work to change the odds for kids and families in our most at-risk neighborhoods. Simply put, we can’t do it alone.

To learn how to align your business to create a more energized and committed workforce, contact Amy Bosworth, amyb@uw.org.

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